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GET INSPIRED – MEET THE TEAM: STARTING FROM THE TOP

Posted on 05 April 2017


Founder of Toby Heart Ginger, Zoi, has been in the thick of it for nearly 10 years, originally starting out by launching her own Wholesale Agency in Brisbane.

After working closely with retailers and customers during this period, Zoi quickly realised there was a gap in the market, which could easily be filled, with the launch of her own Label. THG was born!
High quality, trend based styles with reasonable price tags is the core of THG. Launching new collections frequently is important for for the label, but it is just as important for the girls to make sure their designs are timeless and can be worn for multiple seasons.

 

 

BREAK IT DOWN
 
Now you know how THG started, its time to find out more about the team. Over the next few weeks stay tuned meet the ladies behind the label. First up!....
 
Zoi | Boss Lady
@zoisafiya

What is your role here? 
 
Boss Lady. aka. CEO/Managing Director.
  
What does a typical day look like? 
 
Firstly there is always cuddles with our resident puppy + of course the much needed coffee. Emails is a close second.
 
Mostly my days involve problem solving and planning across all aspects of the business from research, production, marketing, sales & accounts. 
 
Resident Pups: Franki & Bambi

What are you favourite places to travel and why? 
 
Locally in Oz my fave places to travel are Brunswick Heads, Byron Bay & Bangalow. They’re all northern NSW suburbs that have a beautiful and easygoing lifestyle. Their laidback pace inspires me & keep me grounded. 
 
Internationally, I love going to HK for it’s hustle & uniqueness. I love seeing their fashion trends! I also love Kythera (Greece) and the Maldives, for their beauty, peace and quiet. 
 
What are you traveling staples?
 
Jurlique Rose Water spray is my absolute travel essential!! I take it every where I travel. It is a nice refreshing pick me up & the smell is delicious! 
 
    
What advice would you give for someone wanting to work in Fashion? 
 
Don’t be too proud to work your way up from the bottom. It’s a big industry, you may as well get started!
 
Be yourself. Be unique. And always be kind and helpful! 
What do you love about working in Fashion?
 
I love the feeling of working in a team and creating fun and exciting styles for our customers to enjoy and wear! 
Lastly, what are your favourite styles here at THG? 
 
TIDES MINI DRESS   Pure Bliss Button Up
Selena Tee Dress 
 
 
 
 
 

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