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BEHIND THE SCENES: OUR NEXT CAMPAIGN

Posted on 16 May 2017

 

Last Thursday implemented just why being an intern at Toby Heart Ginger is so rewarding. With our new collection coming together quicker than Winter is approaching, it was time to shoot our new campaign and I was lucky enough to get to come along to see all of the behind the scenes action.

 
Fetching coffee? Not once. But instead I got to help with integral tasks that helped the day flow smoothly, such as ensuring all shoot items were organised and displayed for easy access, ensuring all equipment was ready to go, garments were in order and displayed correctly, tags were removed and items re-hung. But most importantly, I got to just be there. To get a behind-the-scenes look into exactly how everything comes together and just what is involved in creating the amazing images I usually see post-production, an experience that was second to none.
 
From the moment I walked into our amazing Hamilton location I was blown away. Next, our breathtaking model Dominque Elissa arrives looking ever-so flawless, PRE makeup. Already it didn’t feel real. Then we were straight to it. Setting up lighting, scouting exact locations, displaying shoot items and garments and re-arranging props to form the perfect landscape to begin our shoot. Then, when our model was done with hair and makeup the magic began. Seeing a model in action was like nothing else, another intern and myself were in awe, attempting to replicate some poses to eachother dismally (I guess that’s why were weren’t the ones in front of the camera).
 
The day was jam-packed and fast-paced, shooting both garment images for the website and of course, our campaign. This truly verifying how hard everyone at Toby Heart Ginger works to bring the best quality content they can. Despite the mayhem, the day flew by so fast (time flys when you’re having fun!) and before we knew it we had shot everything we needed to and it was time to pack up and head home to rest our exhausted bodies.
 
The day didn’t run without some implications however. Lighting is a very temperamental and unstable element to a shoot and wasn’t playing too nicely with us on the day. But with some patience, adjusting and great faux-lighting we managed to get an end result that we can’t wait to share with you all!
 
Getting to see the entire process from beginning to end was such an amazing experience and one that I thoroughly enjoyed! Seeing how all essential members contribute to the final product was very cool, from the stylist, production coordinator, creative director, photographer, model and everyone else who played a role in the coming together of it all. Too, to see how everyone adapted to any challenges and made what we simply see as an aesthetically pleasing image really happen was incredible. Another insight into the fashion industry that interning at Toby Heart Ginger has helped me to tick off!
 
It does take a village, one filled with hard-working and passionate residents but in the end something beautiful comes out that can be shared with all of you babes! So keep your eyes peeled and shopping carts ready, because we think you’re going to love what’s to come!

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